Peculiarities of Marketing Communication Strategies in the Chain Entertainment Business (Hotel, Cinema, Gaming, Restaurant Chains)

Technological development allows expanding marketing communication tools and updating approaches to promotion. Chains of hotels, cinemas, gaming business restaurants are a part the entertainment industry, which directs efforts create special impression for visitor. This approach is key motivate repeat visits long-term relationships with clients. The purpose article consider existing strategies enterprises in sector, single out systematize methods setting goals formation effective Peculiarities chain services sector studied, as well context hotel, cinema, restaurant chains. modern market rapidly changing under influence technological consumer trends social economic crisis. Therefore, issues crisis management interaction consumers during situations relevant. Also main strategies, such advertising, public relations, media interactive channels highlighted. Methods analysis synthesis, grouping comparison applied investigation use digital technologies customers campaigns sector. Particular attention paid specific aspects communications business, brand management, personalized offers, outdoor advertising. research results recommendations can be useful advertising managers working field hotel business.